About Amy

Hi! Are you ready to dig into your science or technology and turn it into content that sells?

My background in agricultural research, creating educational programs about the natural world, and building responsive government processes gives me unique insights into your niche and audience to build familiarity and trust with your brand. I’ve spent almost 15 years in science communication, government, and higher education both in the office and out in the field (sometimes actual fields).

Outside of work, I’m, well, outside! If I’m not growing vegetables or expanding our native landscaping, I’m typically hiking, backpacking, or birding with my spouse, our kids, and our 12-year-old disaster hound. I’m a casual potter and painter, as well.

My clients love how quickly I understand their subject matter and get right to the heart of their work. If you’re shaking things up in your space or supporting critical agency missions, let’s partner to show why your technology, product, or service provides the better results your clients need to solve their modern problems.

Content Marketing Services

Here are some of the primary services I provide to my clients.

Articles and Blog Posts

The classics, for good reason. High-quality content supported by research and SME interviews provides value to your audience, and helps you build authority.

Web Copy

Your website should reflect your unique brand personality, without fluff. Are your pages capturing attention and guiding visitors through the journey you want them to take?

Case Studies

One of the best ways to show potential customers that you have the product or service they need. Social proof is THE pudding that converts, and case studies showcase happy customers in an informative, engaging story that will serve you for years.

Video Scripts

If you’ve ever thought, “I’m sorry, we only have how many seconds??” don’t worry. I’ve got a trusty timer and a red pen that’ll help me craft a value-packed message in any timeframe.

Course content, eBooks, and Guides

This is where my experience as an educational program designer helps you. We’ll break down your know-how into bite-sized bits, with the right pacing, through the right medium, so your audience can learn.

Sales Decks

When you’re on the cusp of a big sale, the right deck that shows off your product, service, and personality can seal a new partnership.

Choose Your Own Adventure

Custom content marketing works for you and your brand. If you have ideas, or aren’t quite sure what you need, we can talk it through and figure out what type of content will power you forward.

I put my skills to work for you

Quick study

I can understand and learn complex tech and systems.

Adaptive voice

I adapt my writing style to fit your audience. I can learn your style, too, for accurate ghostwriting

Industry knowledge

I harness my industry experience and intentionally specialize so we can start on the same page.

Creative and logical

Complex does not mean dry. Let's add personality, and balance industry-specific and conversational language.

WHat it's like to work together

First thing’s first. When we partner, I want to know more about you. We’ll talk about your goals, and not just for a particular project. I want to understand where your content fits within your broader company strategy, goals, and market presence. We’ll go over any points where you and your team are struggling, and discuss ideas for how content marketing can put some pep in your step and move you further along the sales trail.

Together, we’ll discuss create a plan so that every piece I create is purposeful and supports your vision.

We’ll stay flexible too, so that our content reflects direction changes, acquisitions, new launches, new markets, RFPs, and any other side quests your company embarks upon.

Are we a good fit?

Are you serious about your business? I am too. If you’re about making smart moves to navigate your business path, and delivering information to your audience that improves their lives or their business, you’re in the right place.

Bonus points if you love nerding out over anything science or technology related (I’ve had clients apologize for this – don’t – this stuff is COOL!).

What my clients say

"Amy has done an incredible job of taking our message which is very agricultural specific and not always easy to interpret, and made it very clear through the articles that she has done for us. Her interviewing is precise and focused so we give her information that is not only needed but relevant to the topic at hand. If you're in the ag space and hae had a tough time getting your message across in your marketing, I suggest you contact Amy immediately, because she is awesome!!!!"

Joshua Doerr

National Sales Manager, Terramax inc.

"Amy has pinch hit for me on numerous occasions this year while I was down a writer on my team. I can't commend her enough for being willing to roll up her sleeves and jump in where needed. The assignments I gave her were not the easiest, either. They often had tight deadlines and required her to write an article or press release from scratch. Her ability to understand subject matter quickly, interview the right people, and churn out compelling, relatable content would not have been possible by someone without Amy's level of talent and field experitse. She's been my rock this year!"

Michelle Olgers

Director of Marketing and
communications, vsu

“Amy had insights about our business, how to reach more customers, and what others in our sector have been doing successfully. Her ideas were timely, well-crafted, and spot-on. Her quick turnaround allowed us to implement our strategies, and the effects were immediate. We improved our marketing and will continue to use her work to build our brand.”

Mike Protas

Owner, one acre farm

I am so impressed with Amy’s work, especially her ability to understand specialized and technical topics and translate those to the page. And she is terrific with clients, which you don’t always get with writer types. Highly recommend.

Laura Layton Strom

Senior Director of Content for brand ave studios
at lee enterprises

“Amy took my ebook to a new level! The structure and content Amy provided exceeded my expectations. Her content was well researched and meticulously laid out in a format that would relate to my readers, and she was flexible. I would work with Amy again in a heartbeat! Her level of professionalism is impeccable.”

Samantha FLores

Content Manager